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Sold! The Seller’s Market Cometh

Angie ShipeApril 1, 20130

When the numbers are right, there’s no good reason anymore to wait for planets to align. And this February, the numbers are finally right. Sales of condominiums, co-ops, townhomes, and single-family homes nudged up

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Pocket Listings: Are Non-Listed Properties Good For Real Estate?

Angie ShipeMarch 22, 20130

Last fall, an estate in Woodside, Calif. sold for $117.5 million. Some are saying it was the highest price ever paid for an existing home. But we don’t know much about the deal—the Silicon

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The Often-Overlooked Secret to Better Real Estate Marketing

Angie ShipeMarch 15, 20130

If you want to sell real estate in the age of social networking, you know business cards aren’t enough. So you have your website, your blog, your Pinterest, your Facebook, your Twitter … Each

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5 Sneaky Secrets to Sell a Home

Angie ShipeMarch 7, 20130

The housing market is coming out of its slump, and so should your marketing plan. You may not be ready to ditch the old ways of selling real estate, but have they really been

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3 Sure Signs the Housing Recovery is Here

Angie ShipeFebruary 25, 20130

Admit it. You thought it would never come. It’s been a long time coming—about four years, actually—but it’s finally here. The housing recovery is on. The market had to shake off the damage caused

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Facebook Checklist for Real Estate Pros

Angie ShipeFebruary 14, 20130

If you’ve been in the real estate business for more than a few years, you know “people skills” are the most important part of being an agent. But these days a lot of those

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Online Content Trumps SEO in Web Marketing

Angie ShipeFebruary 7, 20130

After years of taking a back seat to search engine optimization (SEO) gimmicks, content is once again king. A recent survey of 1,300 marketing professionals showed that 64 percent of them believe that content

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